The Google Play Store has been under the scrutiny of global and EU authorities for several years, with complaints being filed since the early 2010s due to competition concerns. ![]() As of the third quarter of 2022, Android apps had a lower retention rate compared to iOS apps after three days from download, and the app retention rate after 30 days dropped to 2.6 percent.Ĭompetition woes: Regulators and developers Gaming and education apps accounted for the largest share of apps available on the platform. The platform is in continuous expansion, with almost 90,000 thousand apps being added in May 2023 alone. ![]() While Android apps have fewer download barriers and can be obtained by users across alternative app marketplaces as well as via the open web, Google Play Store hosted 2.6 million apps as of June 2023.
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